Posted on August 19, 2008
Toy Stopwatch Asovision, the division of toymaker Bandai dedicated to pointless but inexplicably humanly addictive games like the Popping Edamame and the Human Player, has a new stopwatch toy called 5 Second Stadium. It’s just a simple stopwatch that challenges you to press the button at exactly 5 seconds—no more, no less. The reward? Simply the satisfaction of knowing how close you got. It sounds stupid, but I could see myself playing it over and over with friends for a good laugh, or to kill time. Understanding and marketing simple pleasures like this is one of the specialties of Japanese gadget manufacturers.
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