Staff writerPosted on August 19, 2008
Toy Stopwatch Asovision, the division of toymaker Bandai dedicated to pointless but inexplicably humanly addictive games like the Popping Edamame and the Human Player, has a new stopwatch toy called 5 Second Stadium. It’s just a simple stopwatch that challenges you to press the button at exactly 5 seconds—no more, no less. The reward? Simply the satisfaction of knowing how close you got. It sounds stupid, but I could see myself playing it over and over with friends for a good laugh, or to kill time. Understanding and marketing simple pleasures like this is one of the specialties of Japanese gadget manufacturers.
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