I’m excited to hear about the opening of MUJI USA’s flagship store in San Francisco. During Reverse Tofu in October, I had the incredible opportunity of talking to Mr. MUJI himself — the original designer for some of MUJI’s staple products. (Pic below)
Contrary to its competitor Uniqlo, which also opened up shop in SF a couple months ago, MUJI has a strong philosophy of no branding + no advertising — of course, this is a tremendous challenge when entering a new market, especially one that is so ad-driven. But hey. MUJI stuff is awesome. I use their notebooks and business card holders and headbands every single day. And it has a tremendous philosophy rooted in simplicity, efficiency, and good design.