My friend Hiro’s leading a movement for awareness of ALS in Japan

L10200841I was shocked to learn this summer that my friend Hiro, whom I know from high school in Tokyo, is living with ALS. The US National Library of Medicine describes it as follows:

In ALS, nerve cells (neurons) waste away or die, and can no longer send messages to muscles. This eventually leads to muscle weakening, twitching, and an inability to move the arms, legs, and body. The condition slowly gets worse. When the muscles in the chest area stop working, it becomes hard or impossible to breathe on one’s own.

Hiro’s always been a popular guy, and I’m happy to know that our friends are taking good care of him in Tokyo and that his company–the global ad agency McCann Erickson–still appreciates his contributions to the workplace even though he can’t come to the office as often as he used to. I also think he’s super brave for telling his story to the press, and posting his fight for life on Facebook. I’m not sure how a shout out on TokyoMango is going to help, but I wanted to let you guys know that this man is leading a movement to raise awareness for ALS in Japan. If you have any ideas on how to help, leave a comment!

3 thoughts on “My friend Hiro’s leading a movement for awareness of ALS in Japan

  1. do appreciate the effort and it is really impressive to create awareness among people .It is sad but good to share.Thanks.
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  2. Hello,
    My name is Kevin Raney and I am volunteer with the Not Impossible Foundation and we would like to help by building an EyeWriter for Hiro. This video will give you an idea of what inspired us to create the EyeWriter for Tempt an artist and ALS patient in Los Angeles


    Also, please check out our website http://www.notimpossiblefoundation.org and our Facebook page http://www.facebook.com/notimpossiblefoundation
    If you are interested please notify us either on Facebook or email us at info@notimpossiblefoundation.org
    We look forward to hearing from you
    Thanks
    Kevin
    Not Impossible Foundation