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Inspirational post-earthquake bullet train commercial goes viral

April 27, 2011

Joi tweeted about this yesterday: an inspirational bullet train commercial has been going viral.

It’s a 3-minute spot featuring a shinkansen making its debut trip across the southern island of Kyushu on March 12, just one day after the earthquake. The commercial was pulled from TV stations in the immediate aftermath, along with all other advertisements–the stations feared inundating people with commercialism after a tragedy would be inappropriate–and just appeared on air a couple of weeks ago. In it, you see school kids in uniforms, farmers, Power Rangers, cheerleaders, and costumed mascots all cheering the train on as it makes its way across the country.

I love this because it’s really representative of Japanese solidarity. It’s really unselfish, non-aggressive, and community-oriented. One of the YouTube comments points out that the conductor and the cameraperson were crying the whole time as people ran alongside the train.