A mysterious and awesome charity trend is taking place all over Japan right now: anonymous donors are gifting expensive school bags and toys at orphanages under the name Date Naoto. Date Naoto is actually a fictional character from the anime Tiger Mask; in the story, the character himself is an orphan-turned-professional wrestler who donates money to the orphanage he grew up in.
There have been more than 15 of these gifts from Date Naoto gifts so far; most of the donors are reported to be men in their 60s.
This is either a great act of anonymous viral charity or an elaborate marketing scheme by the creators of Tiger Mask. Either way, it’s a creative mode of giving and has brought a warm fuzzy feeling to the daily news. Also, how awesome is it that the latest catching trend is one of giving, not of buying?
(Thanks, Mom and Kazu Y!)