Viral gift-giving trend brings school bags, toys to orphans from fictional Tiger Mask character

A mysterious and awesome charity trend is taking place all over Japan right now: anonymous donors are gifting expensive school bags and toys at orphanages under the name Date Naoto. Date Naoto is actually a fictional character from the anime Tiger Mask; in the story, the character himself is an orphan-turned-professional wrestler who donates money to the orphanage he grew up in.

There have been more than 15 of these gifts from Date Naoto gifts so far; most of the donors are reported to be men in their 60s.

This is either a great act of anonymous viral charity or an elaborate marketing scheme by the creators of Tiger Mask. Either way, it’s a creative mode of giving and has brought a warm fuzzy feeling to the daily news. Also, how awesome is it that the latest catching trend is one of giving, not of buying?

(Thanks, Mom and Kazu Y!)

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