Levi’s campaign features personalized messages written with Japanese models’ butts

To promote its new custom-fit women’s jeans called Curve ID, Levi’s Japan pulled a great stunt in a high-rise in the middle of Tokyo: 30 models dancing in front of the window and spelling out a message with their butts. Another fun feature of this campaign: you can send your friends a personalized email written with girls’ butts at this web site, Hip Mail.

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