Pregnant women drinking lots of non-alcoholic beer in Kirin commercial

Reader Kazu Y sends this YouTube video of a Kirin commercial featuring a park full of pregnant and young mothers who are drinking beer — that is, alcohol-free beer. He says:

flabbergasted when I saw this maybe because
I’ve lived in the US for so long….

What do you guys think? Is there something wrong with this imagery, or is it totally fine?

12 thoughts on “Pregnant women drinking lots of non-alcoholic beer in Kirin commercial

  1. guess it’s no big deal, there was this children’s beer in japan and now i even see it in the nijiya supermarket in the u.s.

  2. Pregnant and young Japanese mothers drinking beer with John Lennon playing left me unsure of how to feel. I mean don’t get me wrong, Lennon is (strangely) appropriate, but that just ads to the uncertainty of my feelings.

  3. Given how horrific beer tastes, I really don’t see the point.
    But if it’s really alcohol free, then whatever.

  4. I’m actually more appalled by the use of a John Lennon song in a beer commercial than anything else.
    I guess Yoko approves.

  5. It’s totally, 100% alcohol-free beer. And I don’t think this would fly in the US, since there are rules about advertising to children, which the far right would push to include fetuses.