Uniqlo’s hi-tech heat-tech display and marketing genius


Uniqlo’s a power not to be messed with. The clothing company has single-handedly put words like “heat-tech” and “micro-fleece” into the national colloquial vocabulary based purely on good marketing. The materials are nothing new, but by sexing up the language used to describe thermals and fleece, and offering them in several different styles and many different colors, they’ve infiltrated the closets of every other Japanese person on the street.

2 thoughts on “Uniqlo’s hi-tech heat-tech display and marketing genius

  1. When I worked for American Apparel, Uniqlo employees and AA employees used to trade discounts. So which is the better brand? I honestly don’t know, but American Apparel doesn’t have a robot in their store…