At Omotesando station last night, dozens of women were lined up taking photos of these giant posters featuring five topless pretty boys. It appeared to be an ad for an upcoming drama series called The Last Promise, but I still didn’t understand why everybody was taking photos. I finally asked one of the women, who told me that this was a limited edition ad campaign that ran only from 12/28/09->1/3/10. For that period of time, FujiTV had bought out all(?) the ad space at Omotesando station and pasted these provocative photos of the five guys — who, by the way, are from the popular boy band Arashi and are making an appearance together for the first time in a decade — on all the walls and poles. I don’t know for sure, but it looked like some of the women had come all the way from out of town to take pictures of it.