On BBG today, I wrote about coffee in a can which, as far as I can tell, is largely a Japanese phenomenon disguised as a manly American one.
When I was a teenager in Tokyo, I used to drink coffee all the time — from a can, from a vending machine, often at the train station on my way home from school. In went a 100 yen coin, and out came a piping hot 250 ml can of delicious brew, pre-mixed with cream and sugar. Coffee in a can is everywhere in Japan, and when I moved to the US, I wondered why it’s not as prevalent here. Why? It’s so much more convenient and cheaper than searching for a Starbucks.